The Essential Elements of a High-Performing Landing Page
A landing page is a crucial component of your digital marketing strategy, as it is often the first point of contact between your business and potential customers. The purpose of a landing page is to convert visitors into leads or customers, and its design and content can greatly impact its effectiveness. In this pillar post, […]
10 Web Design Myths Debunked
As a busy web design agency, we’ve come across a huge number of misconceptions about website design over the years. To help you avoid falling into them, we’ve compiled (and debunked) our top 10 myths below: Myth 1. Launching a website is a one-off task Think of some of the adverts you used to […]
DIY Web Design Doesn’t Cut It. Here’s Why.
With the rise of so many online website building platforms with a do-it-yourself theme, the question arises, ‘why pay a professional web developer?’ Websites built on basic templates can be useful as a temporary measure, while your custom website is being built. Long term, however, this cost cutting measure will not provide your business with […]
What is UX and Why Should You Care?
UX is a term thrown about by techies these days and often sounds like a complex and abstract idea. So, what does it actually mean? And what does it mean to you as an SME? User experience (UX) is about having a deep understanding of users, what they need, what they value, their abilities, and […]
How to Choose the Best Images for Your Website
Imagine a website that only contains text. No photos, videos, or other visual elements. Boring, right? That’s why it’s so important to find the right visuals for your business website. To help you get started, we’ve listed some things you should consider when choosing images. It goes without saying that you should consult a web […]
8 Ways to Rank Higher In Search Engines
Do you want to rank higher in search engines? Search Engine Optimisation (SEO) might be the best marketing investment your business can make in 2021. Consumers overwhelmingly search online for products and services before purchasing. Studies show that over 50% of people perform internet searches for products, even when they ultimately intend to buy offline, […]
Hottest Website Trends of 2021
Just like fashion, website trends change each year. Web developers around the world predict the styles we will be seeing on the digital catwalk in 2021. If you are thinking of giving your site a makeover, it is worth keeping in mind what’s hot and what’s not. With digital solutions being the number one way […]
3 Reasons Why Your Website Might be Turning Customers Away
As consumer behaviour changes rapidly, the ways in which your business can be viewed and accessed must also adapt. Over the last year, we have seen something of a second digital revolution – the first being the rise of the internet and smart phones. Website functionality has reached the point that even the avid high-street, […]
8 Reasons Why You Need a New Website for 2021
New year, new website To a business, a fully functioning, optimised, responsive website, has never been more important. You know this, it’s stating the obvious, but a business needs to be where its potential customers are. And across pretty much every sector, consumers and B2B buyers have flocked online during the pandemic to compare prices, […]