I have a new, traditionally built website – what do I do next?
Usually, the answer is nothing. Launching a new website after spending many weeks or months building a traditional “brochure” website most website owners do nothing to develop the website from then on.
Designing a new website is a headache, we get it. So, you have spent months trying to perfect the perfect website. You think your site has everything it will ever need right? Once the process is finished and your site is launched that's it, you can now sit back and relax.
Why traditional websites don't work
Very few traditional websites are built by collecting data from the existing website and identifying high impact actions to grow your business.
Most Traditional websites are built on the website owner’s opinions and assumptions. Once a website is launched it is often forgotten about. Typically, after a year or so, the website owner decides to have a re-vamp to ‘freshen up’ the site and the cycle starts all over again.
What could I do next?
Before considering a redesign or new build of a website we would like to introduce you to Growth Driven Design:
The new playbook: Growth Driven Design
Growth Driven Design is a way of designing a website that takes away all the headaches and lets your site continue to grow using your site's data.
Large upfront investment
Often runs late and over budget
Built on opinions and assumptions
Launched and left
A better approach
Launch quickly and improve
Investment is spread out
On budget, and on time
Optimised for results
Decisions based on your data
Monthly HIGH impact improvements