BESPOKE SEARCH ENGINE OPTIMISATION (SEO) CAMPAIGN
Increase your Google search engine rankings with a bespoke SEO campaign.
Bespoke Search Engine Optimisation (SEO) package designed to improve Google search rankings and online presence. Campaigns will be focussed on client business sector, location, online marketing objectives, budget and urgency.
Starting with Keyword or Search Terms research related to your product or service to form the basis of a successful SEO campaign. This includes analysing the competitiveness of obvious search terms and identifying relevant alternatives to improve search results.
On Page SEO
In a nutshell, on page SEO is the process of optimising web pages to earn more relevant visitors and rank higher in search engines. This includes optimising content, HTML source code, Alt & Title tags, keywords, internal and external linking and relevancy.
As Google becomes more sophisticated one of the major factors in web page ranking is how relevant your page is to the search query.
Off Page SEO
We don't stop with on page SEO because a lot of what matters to Google is often influenced by things that happen away from your web site.
Off page SEO is the process of promoting your website to build links from other relevant websites to yours. The links should come from 'respectable', authority websites that rank high in the search engines.
Some of the things we do to improve SEO:
- Agree SMART objectives for SEO improvement, measurement and monitoring
- Conduct a site audit to identify potential technical issues that may affect ranking, e.g. page load speeds, broken links, re-directs, etc.
- Keyword research and analysis including competitor keyword analysis.
- Set up Google Analytics
- Set up Google Business Page
- Identify suitable back link opportunities
- Mobile optimisation
- Create XML site map
- On page optimisation of home and specific landing pages
- Test content readability and recommend improvement
- Optimise images using keywords for image file name, alt tag, and description
- Check URL structure
WANT TO KNOW MORE?
Web page load speed is a crucial element in getting noticed online. Slow loading web sites get left behind by busy prospects who move on quickly when a site takes too long to load. The goal is for your website to load in under 3 seconds.
Their research tells them that unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.
So if you are experiencing slow loading times contact Webizzy to see how we can help. Our own site loads in just over 30 seconds which is better than 96% of all sites tested. Check your page load speed here: https://tools.pingdom.com/